Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next? The Club has three months to appeal the rejection of the ‘Utah Yetis’ trademark application.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

SALT LAKE CITY — The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. The franchise will use a final round of fan ...