A report published by Oberlo.com in the U.S. finds that search ads account for the largest share of mobile ad spending at USD 81.5 billion. Followed by video ads (USD 58.92 billion) and banner ads ...

Pantheon unifies competitive intelligence, AI ad generation, creative variations, localization and campaign management ...

Shifting ad spend to mobile apps, robust international growth, and higher ROAS from the rich, mobile-first ecosystem underscore APPS' ad-tech monetization tailwinds. Combined with the alternative app ...

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google and ad verification firm Integral Ad Science (IAS). The scheme was ...

A new mobile ad fraud scheme, dubbed Papyrus, is using a cluster of novel-reading apps to generate hidden browser traffic, according to IAS Threat Lab. Sample novel-reading apps associated with ...

MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, today announced an expanded integration with AppsFlyer, the Modern Marketing Cloud, that gives marketers a ...

Downloads fell 12% to 24bn while IAP revenue fell 2% to $40bn. Gaming ad spend climbed 8% to $7bn. Honor of Kings retook the IAP crown. Tencent still leads, followed by Century Games jumping to second ...