New consumer research from marketing services firm Assembly Europe reveal consumer behavior patterns of Millennials and Gen Z ...

A new poll by NBC found young women were more likely to lean left, while their male counterparts were more likely to go right ...

Darrell Hester, 30, sparked a lively discussion online about the reasons why club culture has declined among Gen Z.

Millennials have been through a lot. Many of the generation were young adults when the Great Recession began, and to this day ...

Fashion stylist Abby Young told Newsweek: "Right now, we're in the thick of a Y2K revival because of Gen Z's curiosity and ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

"I guess the same thing with driving." Like a lot of people in Gen Z, she doesn't feel like there's a need to hustle into ...

There are thousands of videos on TikTok mocking my generation, with things like “millennial cringe compilations” or ...

It was long enough ago that it's kind of a distant memory, but Millennials were persistently vilified by Boomers and Gen Xers ...

Young people are among the most distracted, with 87 percent of Gen Z and 70 percent of Millennials admitting to phone-related ...

Emplifi’s report offers deep insights on Gen Z and Millennial social commerce trends, highlighting how consumer expectations have shifted across generations NEW YORK--(BUSINESS WIRE)--Emplifi, the ...