MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 ...

Tysons-based MicroStrategy announced the rebranding as it reported its fourth quarter 2024 financial results, which saw the company logging a net loss of $670.8 million. The company also logged ...

The company unveiled a new logo featuring a bold“BTC” symbol, reflecting its strategic shift towards focusing on Cryptocurrency holdings. This move comes as MicroStrategy continues to embrace ...