Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their ...

People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. Digital marketing involves marketing to ...

Normally, the change of logo for a gigantic company like Google, whose products and services accompany us at all times and everywhere, should be something incredible-amazing-super striking. However, ...

In recent years, the chief marketing officer (CMO ... by retaining and acquiring customers through unique products and services, enhanced brand awareness, excellent customer experience, mass ...

In a world where consumers are drowning in brand messages, Mastercard is building its brand around something far more valuable than a logo – passion. Its marketing boss and our president of The ...

We chose Campaigner as the best email marketing software for larger businesses because it offers customizable features, automated workflows and social media integrations to help businesses scale their ...

Experiential marketing, combined with a well-thought ... whether through sensory experiences, personalised services, or bespoke events, ensures that the brand is perceived as an enhancer of ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

It’s a move intended to reinforce the logo’s status as a standalone symbol that ... Publicis Groupe handles core marketing and advertising services. While Walmart’s makeover is perhaps less dramatic ...

The Hamilton County Board of County Commissioners has unveiled a brand-new umbrella logo for the county's services.Officials say that this will be the first time that all county departments will ...