Sustainable lead procurement requires a clear framework that defines the audience, lead quality standards and internal ...

Since Piper's launch just one year ago, the world's leading brands have hired and trusted Piper to intelligently engage and convert their inbound buyers, including 6sense, Adecco, Asana, Box, Brex, ...

"These findings make it clear that America's largest public corporations are not lowering standards to elevate women to the ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

Additionally, 79% of marketing leads never convert into sales without proper ... they showed interest in Whether they meet your ideal patient profile A qualified cold lead is someone who matches your ...

Compared to other lead generation vendors, HQL Precision offers B2B marketers: Full Qualification Control - Marketers define exactly who's qualified by setting precise criteria that align with ...

WASHINGTON – The Senate confirmed Frank Bisignano to lead the Social Security Administration ... “I can’t imagine finding a more qualified individual for this position.” ...

"As chief marketing officer, he will lead the brand strategy, demand generation and go-to-market execution across Mindr's portfolio. We have been an innovator since the inception of our core ...

Amendment advocates say legal action can lead to institutional changes ... liability for damages," said the Ohio Coalition To End Qualified Immunity (OCEQI), the group advocating for the amendment.