I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

The Macrovision process currently is used by Disney, MCA, CBS/Fox, Warner Brothers, HBO, MGM/UA and Media Home Entertainment. The copy-protection scheme will work equally well on the new Super VHS ...

says six video programming companies are now encoding Macrovision on some or all of their releases: MCA, CBS/Fox, MGM/UA, HBO/Cannon, Disney and one company that refuses to make its use of the ...

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look ...