In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Guerlain’s Nicola Lavelle speaks to Campaign Middle East about cultivating desirability amongst luxury buyers in the region.

The Devil's in the Details! In the world of high-end fashion, luxury brands like Gucci and Dior are coveted for their ...

Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer ...

"I think, hopefully, we're past the term quiet luxury, that was getting pretty annoying," Anish Melwani, the CEO of LVMH US, said on Tuesday.

As consumer expectations evolve, luxury brands are redefining experiential marketing. Formula 1‘s paddock has evolved beyond ...

The luxury brand is up and running in 15 states and four ... “On the LPT side, I’ve seen our logo in hot pink camouflage — it is the period at the end of their personal brand.” ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

I remember when brand videos looked super expensive. Only the big companies could afford them. Not anymore! These days, ...

Hisense's flagship TVs and home cinema hardware are being "tuned by Devialet" in a new partnership with the luxury audio firm ...

High-end retailers in the UK and US have been called out by customers who allege they have received counterfeit goods.