In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Guerlain’s Nicola Lavelle speaks to Campaign Middle East about cultivating desirability amongst luxury buyers in the region.

Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer ...

As consumer expectations evolve, luxury brands are redefining experiential marketing. Formula 1‘s paddock has evolved beyond ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

I remember when brand videos looked super expensive. Only the big companies could afford them. Not anymore! These days, ...

The luxury headlines are brutal: Kering’s market cap has been chopped in half. LVMH’s fashion and leather goods division has seen three straight quarters of shrinking revenue—a rarity in its vaunted ...

Swiss watchmaker Ba111od offers the precision of a tourbillon and the beauty of an onyx open-heart dial for much less than ...

This bag will be a versatile companion whether you're heading out for dinner, commuting to work or adding polish to a weekend ...

Hermès, the French luxury fashion house known for its iconic Birkin bags and hand-stitched leather goods, has released a pair ...

Radley has long been cherished by celebrities and royals alike - Pippa Middleton, for instance, has been spotted donning the ...

In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...