Loyalty Reimagined: Why Value Is More Than A Price Tag
In this op-ed, Ayaan Mohamud, RVP Marketing APJ, delves into the stakes of loyalty and what it means for brands in today’s ...
CMS Wire11h
What Customers Really Want From a Loyalty Program (It’s Not Points)
AI transforms loyalty programs by predicting customer needs, automating engagement and delivering hyper-relevant offers.
ecommercefastlane19h
Engagement: Two Loyalty Program Success Factors
Lance Walker, Former CEO of Loyalty NZ The dictionary defines the verb engage as: involving a person or their attention ...
The Hidden Revenue Engine: Loyalty Programs Are More Than Just Repeat Business
Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...
Multiple Credit Cards: Should you own them and how to manage effectively
In India, many individuals adopt a multi-credit card strategy to meet various needs, such as instant discounts or cashback.
restaurantdive5d
Yum Brands to scale loyalty, personalization in 2025
Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.
ourculturemag6d
Loyalty Programs: How Creative Industries Are Rewarding Fans in New Ways
Loyalty programs are a staple in many industries, but they’re taking on a whole new meaning in the world of arts, ...
ecommercefastlane6d
What’s The Point? The Science Behind Loyalty Points Programs
Lance Walker, Former CEO of Loyalty NZAlmost all loyalty programs rely on some form of loyalty currency as the mechanic for ...
The Australian9d
Why Qantas reward seats can be ‘bought’ for less via other airline loyalty schemes
Adele Eliseo of The Champagne Mile said the examples showed there was much value in being part of more than one airline ...
Travel + Leisure10d
How I Save Hundreds of Dollars a Year With Points Programs and Other Travel Subscriptions
I’ll start with three non-negotiables: Clear, Global Entry, and TSA PreCheck. They all cost money but I justify the expense by considering the time I save. Global Entry lasts for five years — and ...
Convenience Store News11d
Convenience Channel Hones In on 2025 Technology Priorities
Four technologies that convenience retailers are prioritizing for 2025 are: C-store retailers are testing and discovering new ...
thestockdork11d
How to Use Gamification Programs to Drive Casino Player Sign-Ups
The competitive landscape of the online casino industry necessitates innovative strategies to attract new players. One increasingly effective approach is ...