Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

“And then you have the emergence of more traditional retailers of high end or higher quality private label and own brands all ...

Gen Z shoppers are drawn to brands that make an effort to understand their preferences and deliver unique, relevant ...

Apple has mastered the art of creating products that people love and their loyal customer base speaks volumes. But what if this loyalty is costing you more than you think? It’s easy to get swept ...

The lack of transparency from loyalty programs leaves consumers vulnerable to harms, including personalised pricing and biased automated decision making that unfairly restricts or excludes people from ...

“The definition of loyalty and rewards is very ... Oracle CrowdTwist head of strategy, loyalty product and growth. They’re collecting proprietary zero-party and first-party data from fans that will ...

Merchants can now display loyalty program pricing tiers in their product markup. These changes align Google Search with existing Merchant Center capabilities. Google has released updated ...

Augmentation doesn't change the product being sold. However, augmentation adds value to the experience for the consumer and can lead to brand loyalty. Examples of Augmented Products It's no secret ...

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI-powered customer communication platform, today unveiled its Winter Product Release ... experiences that foster loyalty and boost revenue ...