Customer loyalty marketing programs can come in many forms, with common examples of loyalty programs being airline "frequent flier" miles and shoppers' reward cards. Customers that choose loyalty ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...