During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his hometown Cleveland Cavaliers, James was choosing between Nike, Reebok and Adidas for his shoe deal. Reebok flew James and his mother out to a meeting with their CEO where they drove a hard bargain with the teenager.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based company was far from a certainty,

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story from his senior year of high school about a pivotal moment that shaped his career.

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his heart.

Bron ended up siging with Nike for $87 million in 2003 which later turned into a lifetime deal worth $1 billion.

LeBron James has detailed the three brands who pitched offers to him as a senior in high school - and the $10million offer he had to walk away from on his mom's advice