WASHINGTON (AP) – Beef is what s for dinner. Pork is the other white meat. Now, sheep producers have an advertising slogan they hope will get consumers to eat more lamb: Meat Lovers Know.

WASHINGTON - Wyoming rancher Frank Moore hopes that the phrase "Meat Lovers Know" gives consumers a hankering for lamb in the same way "Pork, the Other White Meat" and "Beef, ...

Most of the confusion is due to decades of marketing, like the slogan "Pork. The Other White Meat." which famously made its rounds across the nation in the '90s.

It's simple, really. It's not about flavour or fat content at all. If lamb wants to find its way into more American mouths, it just needs to get onto the promotional bandwagon, toot its own horn ...

MEAT and Livestock Australia is this year touting lamb as “too easy” through its annual spring lamb marketing campaign. Read the Paper Tributes.

This year's lamb ad mocks the overuse of the term "un-Australian" The annual campaign from Meat and Livestock Australia aims to increase lamb sales Farmers say prices for quality lamb remain ...