The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

Lego keeps building on its lead versus toy rivals. The maker of the iconic Lego brick reported Wednesday that first-half revenue rose 13% year over year to 31 billion Danish kroner ($4.64 billion).

Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark. Dating back to 1932, founder Ole Kirk ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...

In a quiet Danish town back in 1932, an ingenious journey commenced with a humble carpenter deciding to craft wooden toys ... Products like LEGO Mindstorms have now become a gateway for children ...

The Mindstorms kit was revolutionary then in offering an accessible fully programmable microcontroller in a toy, along with a full set of LEGO including motors and sensors to use with it.

It’s spiking the brand, and focusing on its Lego Education brand. While the company isn’t completely done with the idea of educational robotics kits, it will stop selling its Mindstorms Robot ...

According to several reports, Lego has announced that it will discontinue its Mindstorms robotics kit ... lineup was backward compatible with the NXT series, and it improved sensor load and ...

Lego's Mindstorms robotics kits have been ... with the introduction of the company's next generation of Mindstorms kits, dubbed NXT. Another big jump came in 2013 with the EV3 robotics platform.

Yesterday, The Lego Group announced it will discontinue its Mindstorms-branded products at the end of 2022, as first reported by Brick Fanatics and several other Lego fan websites. In an official ...