This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply engrained in finance departments, and, by extension, procurement departments, ...

Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to ...

Every year, we analyze the average Google Ads results for landscaping and lawn care businesses and monitor trends based on ...

GetYourGuide has sent new proposed advertising modules to the EC to enable Google to comply with the Digital Markets Act.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced ...

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Xumo announced an expanded partnership with Google TV Freeplay to monetize more than 160 free ad-supported streaming ...

Video ads are an important part of modern PPC campaigns. By capturing attention and delivering your messages faster, video ...