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How Hoka became a household name - 5 fun facts about the burgeoning brand behind the biggest shoes on the trail
Hoka was formed in the town of Annecy, France, directly west of Chamonix where the legendary trail race starts and finishes, ...
Run, Don’t Walk: These Hoka Sneakers Are Already on Sale Ahead of Black Friday
Ahead of Black Friday and Cyber Monday, score up to 25 precent off best-selling Hoka sneakers at retailers like Amazon, ...
Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Leading run clubs, brands and specialty run retailers discuss the nuances of their professional relationships.
How Hoka’s Approach to Innovation Has Made the Brand More Competitive in the Hot Running Market
As its popularity grows, Hoka isn’t losing sight of the original vision that powered its growth — and the technology that ...
Hoka Runner Adelle Tracey on Overcoming a Difficult Injury, Getting Back on the Track and Fulfilling Her Childhood Dream
In First Major Interview, Hoka President Robin Green Talks Fueling Brand Heat, International Growth + More. Hoka Partner ...
Hoka Partner Hellah Sidibe Has Run Every Day for More Than 7 Years. Here’s Why He Has No Plans to Stop.
Sidibe's goal is to eliminate the barrier to entry to be a run streaker. That’s part of the reason he loves Hoka.