On August 25, Mike Smith, the director of cross country and track and field at Northern Arizona University, gathered his athletes in Flagstaff ... Lululemon, and Hoka, will be grandfathered ...

When it comes to distance running, speed shouldn't be your only objective. Here's how to ease up—and shoes that might help ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships with athletes like Michael ... Based on the images taken of the DNA by photographer Alastair Wiper ...

Watch a video with some unique images of the stunning swimming route ... Great names are expected to participate in the running events as well, such as HOKA athlete Alexandros Karykas, who has ...

Ready to hit the trails? Learn what sneakers keep Hoka athletes comfy and supported mile after mile, and lace up a pair of ...

Get up to 50% off a new pair of sneakers with the current assortment of Hoka deals. These are the 11 best offers available ...

Only founded in 2009, Hoka doesn’t have the longstanding pedigree of some legacy brands. But that hasn’t stopped it from becoming one of the biggest names in running. The brand’s signature formula ...

The hedge fund billionaire Bill Ackman has bet big on the iconic American brand. His firm, Pershing Square, acquired three ...

I tested out four pairs of HOKA sneakers to determine the pros and cons of each, and one was my favorite. Here's my honest ...

Running is a category where Nike has lost some of its foothold to upstarts such as Hoka. Nike is building out its latest ... Initial ads feature a roster of iconic athlete ambassadors with voiceover ...