My Pura diffuser has become a must-have in my apartment, which is why I'm so excited about the brand's Memorial Day Sale. Now ...

And while perfumers often look to far-flung destinations for fragrance inspiration, some of the most compelling scents take ...

Soft surfaces like curtains, pillows, upholstery, and rugs absorb and hold odors more than hard surfaces. Regular deep ...

Sensory branding Today, scent marketing is being used in a lot of different ways, some of which we might not even be aware of. Thanks to modern diffuser technologies brands can now leverage off ...

If you want a diffuser that actually lasts, looks chic, and fills your home with elevated scent (not headaches), this Nest pick delivers—all without needing a refill every few weeks. Shoppers ...

Between peppermint oils, citrus oils, and many more, you can become your own DIY aromatherapist by creating a scent profile you love. Diffuser Ultrasonic diffusers are a common, and likely the ...

When we protect fascinating creatures like the popcorn-scented binturong, we help maintain healthy forests that clean our air and water. These conservation efforts will help wildlife and humans thrive ...

There's Elton John's candle collection at QVC, Courteney Cox's Homecourt and Hilary Duff has her very own line of home fragrance diffusers called Below 60, and the Below 60 Plug-In Fragrance ...

Three perfume industry professionals shared their best tips for finding a signature scent. They recommended training your nose to learn what types of scents you gravitate toward. It's important to ...

While scented candles are ubiquitous in the world of home fragrance, the best reed diffusers bring just as beautiful of an ambiance to your space. Unlike run-of-the-mill air fresheners ...

This sleek, modern diffuser plugs into any outlet, holds up to three fragrance cartridges, and is controllable via Bluetooth. Best of all, the clean, non-toxic fragrances are safe to use around ...