HBO Streaming Industry Trends

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Max streaming service is reviving HBO name

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

The Wall Street Journal on MSN · 2d

Warner’s Streaming Service Has New Name: Its Old One. Meet ‘HBO Max.’

Discovery is rebranding its streaming service to “HBO Max.” Again. The entertainment company said Wednesday that it would return to the service’s original moniker from its 2020 launch. It dropped the HBO in 2023,

USA TODAY on MSN · 1d

Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

1hon MSN

Bingeing, Weekly, or Batches? Is There a Right Way to Roll Out a Series on Streaming?

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

1hon MSN

Three takeaways from TV’s big upfronts week: NFL, streaming switcharoos and movie stars

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

14h

3 underrated HBO Max movies you should watch this weekend (May 16-18)

This weekend, watch one of these three movies on HBO Max: a South Park documentary, a wild neo-noir, and a mystery romance.

18hon MSN

Sony's niche streaming app just knocked a major player out of the top 10

Crunchyroll surpasses Starz in subscribers, showing value in niche content and dedicated offerings. Peacock offers a $25 ...

New York Post1d

Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max

Getty Images Even Ted Sarandos, co-CEO of streaming industry leader Netflix, called the move a surprise. “I would have never guessed HBO would have gone away. They put all that effort into one ...

Sportskeeda2d

Max is out, HBO Max is back: Warner Bros. reverses rebrand

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

The Daily Illini1d

Streaming Trends: Colombians Lead the Streaming Consumption of Romantic Content in Latin America

In recent years, streaming consumption has seen significant growth around the world. So much so, that having a subscription ...

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