HBO Strategic Positioning

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HBO, Max

HBO makes major U-turn on Max after just two years

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max.

Variety on MSN · 2d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

Deadline on MSN · 2d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

2don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

2don MSN

The HBO Max name is back AGAIN so everyone made jokes and memes

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros.

2don MSN

It’s Not Max, It’s HBO Max: Streaming Service Changes Name Again

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader strategic shift designed to re-emphasize premium programming for adults.

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