Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

The new owners of the Texas Reniassance Festival are adamnet the famous faire will continue to operate in much of the same ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Amid attacks from the Trump administration, 74 percent of Sesame Street workers vote to unionize to make their workplace ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

From “ Mare of Easttown ” creator Brad Ingelsby, “Task” dives into the working class suburbs of Philadelphia as Ruffalo’s ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Elmo, Abby Cadabby and the rest of the "Sesame Street" gang will get some high-profile help as they travel down a new road.

Uber Technologies Inc. is introducing a cheaper pooled rides option and a price-lock pass for commuters, underscoring its ...