Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

The new owners of the Texas Reniassance Festival are adamnet the famous faire will continue to operate in much of the same ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Amid attacks from the Trump administration, 74 percent of Sesame Street workers vote to unionize to make their workplace ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

From “ Mare of Easttown ” creator Brad Ingelsby, “Task” dives into the working class suburbs of Philadelphia as Ruffalo’s ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...