The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

From “ Mare of Easttown ” creator Brad Ingelsby, “Task” dives into the working class suburbs of Philadelphia as Ruffalo’s ...

After Superman and Peacemaker season 2, the DCU will expand with a new live-action take on the Green Lanterns for HBO.

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

HBO head Casey Bloys says that this rebrand “better represents” what the service offers. This is a move that ... It also debuted a new logo in March, which looked a lot like HBO’s logo ...

The new owners of the Texas Reniassance Festival are adamnet the famous faire will continue to operate in much of the same ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

The humanization of AI is turning into a nice side hustle, and it's an interesting dilemma for the humans paid to train them.

Trump highlights string of Middle East deals, tax bill moves ahead, fintechs dominate IPO market, and more news to start your ...