The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

From “ Mare of Easttown ” creator Brad Ingelsby, “Task” dives into the working class suburbs of Philadelphia as Ruffalo’s ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

The new owners of the Texas Reniassance Festival are adamnet the famous faire will continue to operate in much of the same ...

The LA Screenings will see buyers new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and Disney.

Amid attacks from the Trump administration, 74 percent of Sesame Street workers vote to unionize to make their workplace ...

The removal of Domingo Corral as Movistar Plus+’ director of fiction and entertainment shrouds the operator’s future in ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

You've probably heard about several new shows this week. Upfronts—the mid-May period when networks pitch their new offerings ...

Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...