Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to ...

“The 2010s was a time on a quest for simplicity and also the time when brands all started making their logos in plain sans serif grotesque style fonts like those for Balenciaga ...

Aptos would be classified as a “neo-grotesque” font. “Neo-grotesque was when the artistry started,” Mr. Friedman said, referring to an era in the mid-20th century. “Designers started to ...

Helvetica is the most famous example of this type of “grotesque san-serif” font, and Matteson has contrasted Microsoft’s Arial font here, too. While Aptos will replace Calibri as the default ...

Oli Grotesk is intended as a warm, detailed and characterful alternative to the typically neutral neo-grotesque typefaces, which include familiar sans-serif fonts such as Arial, Helvetica and Univers.

Common Sans, as a typeface, is a grotesque font similar to Helvetica or Arial. Essen created it in-house using software called Glyphs, in an open type file format that can easily be programmed.

Some were more daring. Before she dropped out of the race, Senator Kamala Harris had run her campaign in Bureau Grotesque or a font very close to it, according to Matthew Butterick, a type designer.

For the women, the grotesque typeface demanded less than a tenth of a second more than the humanist typeface. The humanist font on the bottom turned out to be much easier to read than the ...