The returning Twinkles cereal features sweetened corn ... magic elephant character — aptly named Twinkles. A General Mills ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

In the Kelce household, game day starts with a bowl of a favorite General Mills cereal — even if Jason's the only one replicating the Lucky Charms bite-by-bite play from the last game to help ...

When reporting quarterly results, General Mills spotlighted campaigns for Chex cereal (holiday party mix tin with Peanuts characters), Kelce Mix cereal (with the National Football League’s Kelce ...

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.