There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing ...

Monica M. Jaramillo, the co-founder of LABEL The Agency, is a 25-plus year veteran in event marketing and branding.

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping ...

Planning an event can be a daunting process ... A variety of McCormick branded products are available through the Marketing and Communications office. Products include folders, notepads, pens, canvas ...

Event-marketing expenditure has a positive effect on a company's revenue. Advertising expenditure has a positive effect on the company's revenue. Event-marketing expenditure has a positive effect on ...

Let us help you create the right impression for your event or video. We’ll work with you to uncover the essence of what makes your project unique and help create a custom solution strategy from ...

Virtual events have been donating a lifeline for companies and individuals in a world upended by the COVID-19 pandemic. In 2020, the market size of the global meetings, incentives, conferences ...

The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community. For MBA students, we offer programs and activities that reflect ...

Here are some SEO and digital marketing conferences and events coming up this year. Mark your calendar now so you don’t miss them. Below is a snapshot from the conference venue sidelines ...

Amy Peterson, co--founder of Rebel Nell, a jewelry shop in Detroit, dealt with the shorter season by starting promotions early and creating a “Design Your Own Jewelry” event to draw in customers.