The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...

Hotwire.com ad Today we feature the first-ever banner ad, which appeared on Wired magazine’s website hotwired.com on October 27, 1994, as our marketing moment.

The classified ads website Backpage.com has been seized by federal law enforcement agencies, according to a banner that popped up on the site Friday.

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included ...

The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business.

The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.