TV builds perception at scale. And in business, perception is power. Even better, TV content is evergreen. One great episode can be syndicated, clipped, reused and repurposed for years. It becomes a ...

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Nearly four in five marketing leaders (78 per cent) say earned media is now more effective than traditional advertising when ...

The latest Q&A installment in Pharm Exec's earned media series details key strategies for leveraging breaking news at industry trade shows, including the upcoming American Society of Clinical Oncology ...

The future of digital PR in mining lies in a proactive approach to earned media, op-eds, and speaking engagements. The Fast Company Executive Board is a private, fee-based network of influential ...

Introducing a new series highlighting ways pharma companies can up their game in winning earned media—and ultimately deliver greater impact and value from their messaging. The opportunities today for ...

The post concluded with his initials “DGT” — which also happens to be the stock ticker symbol for Trump Media (the company that owns Truth Social). While the President frequently signs his ...

SAN DIEGO, Jan. 28, 2025 /PRNewswire/ -- MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media.

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Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs ...

Social Media Top Outlet For Earned Media Placements - 09/17/2024 Public relations professionals have a variety of tools to reach key audience groups, including what are known as earned media ...