Young girls on TikTok are sharing their "Get Ready With Me" routine online. "They're looking at influencers and they want to do what they're doing and be like them," dermatologist Dr. Kathleen Behr.

The first study to investigate this type of video content has found that it may increase the risk of lifelong skin allergies ...

I'm exploring the differences between e-girls and soft girls, despite my uncertainty about which aesthetic I actually embody.

If you’re old enough to remember Kesha’s “Tik Tok,” you may not be “old ... there’s this whole submeme where girls mouth along to a track that answers “Kiki” with an annoyed ...

Hailey Bieber is an American model, influencer, creative director and business woman - who is making some intriguing moves.