A Drake look-alike contest in the rapper's hometown of Toronto got a boost from the artist himself, who unexpectedly contributed $10,000 to the prize pot. Upon hearing about the themed competition, Drake - who is Billboard's year-end Top R&B/Hip-Hop Artist - hit up organizer Casuals Cakery on Instagram with a direct message that the bakery saved and posted to its grid a few days prior to the contest.

The bakery organizing the event said they were "hyperventilating" after the "Hotline Bling" rapper got in touch to offer the large lump sum.

Timothée Chalamet’s lookalike competition from October spurred a cultural trend that’s gone global now. On October 27, more than 2,000 attendees gathered in New York City’s