The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources ...

Experts say it has to prioritise what users want from its search engine, rather than becoming a content platform. Read more ...

Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.

Whoogle is a self-hosted web app that allows you to get search results, but without the usual ads, third-party JavaScript, ...

Scrunch AI, another startup in the space, has raised $4 million and is working with more than 25 clients to help them adapt ...

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

Algorithm updates target specific content patterns that seem legitimate, but trigger automatic penalties that destroy ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

The LLM group showed "weaker memory traces, reduced self-monitoring and fragmented authorship," the study authors wrote. That ...