The NFL was already planning to explore the onside kick before Dan Campbell made a regrettable decision to try one at an unusual time.

Down ten points with 12 minutes left in the game, Dan Campbell curiously decided to go for an onside kick. Bills’ Mack Hollins recovered the bouncing ball around the Lions’ 40-yard line and ran it into red zone territory. Buffalo would score a touchdown on the ensuing play to extend its lead to 45-28.

Dan Campbell is known for making incredibly aggressive fourth-down calls. They have endeared him to Detroit Lions players and fans alike, specifically because of how much trust he shows in his juggernaut Super Bowl-caliber team. People love that kind of moxie.