Genesis is no Land Rover. The Korean automaker is not known for blending off-road performance and luxury into a single, ...

Starting with a heavy-duty tubular chassis and carbon fiber body panels, Ford’s Dakar Rally vehicle was made to withstand ...

Belgian racing legend Jacky Ickx took part this month in the 2025 Dakar Rally in Saudi Arabia behind the wheel of a one-off ...

For a few years now, New Atlas has picked some of its favorite pictures from the grueling, multi-thousand-mile desert race ...

The motorsport legend, now 80 years old, completed this year’s 6,000km Dakar Rally in a special edition off-road version of ...

Jacky Ickx recounts his 6,000km journey in GV80 Desert Edition from Bisha to Shubaytah as part of the 2025 Dakar Rally During ...

Jacky Ickx completes Dakar 2025 journey in unique Genesis GV80 Desert Edition Legendary racing driver and 1983 Dakar winner ...

Jordan Strachan has become one of only a handful of Canadians to ever complete the legendary and occasionally deadly Rally ...

The livery of the GV80 Desert Edition is inspired by Jacky Ickx’s helmet, combining a Midnight Blue shade with a white stripe on the hood and a few chrome accents. A similar treatment had been applied ...

With 300 cars, trucks, buggies, and bikes racing almost 5,000 miles, the Dakar Rally is a legendary event and a massive ...

Genesis did not say what will happen to the GV80 Desert Edition now that Dakar is over, but one can only hope it will inspire at least a limited edition run for the general public.