Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has reportedly been slow at Tesla's factory. The latest model Cybertrucks feature price cuts of up to $1,600, bringing the total to $72,890, with as much as $3,410 off for demo units (for a total of $74,030), as listed on its website .

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

According to Automotive News, in an effort to turn sales around, the company is now offering discounts on the Cybertruck. Time will tell if it's enough, but Tesla could have a real uphill battle for its niche machine.

Tesla is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a demand slump.

Tesla is offering discounts on MY2024 Cybertruck units in its inventory as it tries to clear house for the MY2025, which qualifies for the EV tax credit

Tesla has introduced discounts on its Cybertruck inventory, marking down prices by up to $1,600 on new units and $2,600 on demo models

Brand new inventory of the Cybertruck is already being marked down by well over $1,000 each after just one quarter of its entry AWD version having gone on sale.