LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The doll, which stands one inch taller than the standard Ken doll, features custom, larger packaging. “James worked closely with the Barbie team to personalize his doll’s outfit, clad in a ...

The doll stands one inch taller than the standard Ken doll with larger custom packaging. The Barbie Signature LeBron James Kenbassadors doll will be available at select Target stores and Target ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. It’s official — the “King” has achieved ...

(Mattel) A look at the LeBron James Ken doll. (Mattel) The dolls comes clad in a custom varsity jacket over the LeBron James Family Foundation’s signature "We Are Family" T-shirt, Nike ...

standing one inch taller than the standard Ken doll in custom, larger packaging,” per the news release, adding: “James worked closely with the Barbie team to personalize his doll’s outfit ...