Moroccan vs. Korean face mask: Which one is better for you?

No matter how carefully we curate our wardrobe, whenever our favourite brand drops a new collection, we can't help but feel ...

If you were to ask any of my friends about my style, for example, they would tell you that I'm a minimalist, both in terms of ...

If you have frequented popular apps such as Tumblr or Tiktok from 2010 to now, chances are you have heard of a wide variety ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

A homecoming dance from Nejla Yatkin, Virginia Opera gets political with Loving v. Virginia, and the Washington Ballet goes ...

Feast your eyes on 33 gorgeous cat-eye, aka velvet, nail looks, and shop the magnetic polishes and press-ons you can use to ...

On the hunt for your next spring manicure? From pastels to French tips, we found the best nails to try out this season.

For PureWow’s 15th anniversary, we’re reflecting on the top 2010 trends worth a comeback, from moto jackets to twee ...

Are microtrends fading? Experts say saturated markets and shifting consumer spending are pushing shoppers towards individual ...

Y3K can be much grungier than traditional Y2K. If you think about it, its sporty and utilitarian clothes are perfect for ...

"You know right wing is 'in' when a fast fashion company does a WHOLE REBRAND going from mostly 'club clothes' to half their ...