Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Some of those will take more time to execute.” While Pepsi struggles with the tariffs put in place by the United States, rivals like Coca-Cola and Keurig Dr Pepper, which makes concentrate for ...

Backed by the deep pockets of parent company Pepsi, there is no question that Poppi is looking to capture market share from both Coca-Cola and its parent brand. With almost two dozen fun flavors ...