The clown meme, aka the Clown Putting on Makeup meme, in which the clown progressively applies a full face of makeup and a wig, was created from an actual tutorial for would-be clowns.

Art the Clown’s meme potential came to shine in Terrifier 2, as fans got familiar with the clown’s awkwardness. His movements and general demeanor couldn’t help but make fans chuckle.