For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

The St. Louis Blues are moving forward by throwing it back. After speculations and rumors that the team would be releasing new uniforms and a change to its iconic blue note, it's all out in the open.

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

Those ads, which ranged from slick to hilariously off-kilter, graced the pages of POWDER in abundance. If your goal was to ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Along with the announcement came a new image showing the official 20206 Winter Classic logo. It features Miami-themed neon blue and pink colors, along with a snow-covered palm tree.

Grey flames take the classic black and form the figure of the well-known Diavoletto. An interesting detail is that it will probably be present as a logo on the away jersey for the next season. For its ...

“Many people believe the BMW logo is a stylized propeller,” says Fred Jakobs of BMW Group Classic. “But the truth is a little different.” The history of BMW – the Bayerische Motoren Werke or Bavarian ...

While the red Honda badge doesn't have a significant meaning, it does hark back at the brand's racing history. The red used in the Honda logo is a color designed by Honda — it created its own ...

Hearts’ current badge has been used on shirts and merchandise since the late 1990s. The style of lettering was changed in a modernisation attempt without supporters being consulted.

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...