Previous research involving familiar cartoon characters and snacks such as gummy bears, graham crackers and carrots found that kids prefer packaged food branded with familiar characters, whether ...

Research found the cartoon logo is an enviably familiar brand in Canadian food marketing. "There was a very strong awareness level of the blue cow, with 84 per cent of Canadians recognizing the ...

Above, Cartoon Network’s original logo, and its more recent version. According to Cartoon Network, the channel’s new “brand expansion” will take place across all platforms (on-line, on-air ...