Learn how small businesses can navigate marketing disruptions like a TikTok ban by diversifying platforms and fostering ...

A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Discover how Cleveland Clinic's marketing department plans to utilize generative AI in 2025 to enhance the global brand and optimize content creation.

Small businesses and content creators are bracing for impact if TikTok goes dark this weekend after the Supreme Court on Friday upheld a law banning the app unless it is sold by its China-based ...

BookTok, the most well-read corner of TikTok, has elevated self-published authors, creators and businesses. Here's the impact ...

TikTok on Friday said that it would turn off more than 170 million Americans’ access to the super popular video app on Sunday, unless President Joe Biden’s administration acts urgently to ...

head of influencer marketing at advertising firm BENlabs. To be sure, mainstream platforms like Instagram and YouTube still almost certainly stand to benefit if TikTok goes away, despite the ...

The ban goes into effect on Sunday unless the Supreme Court intervenes. The Biden administration doesn't plan to take action that forces TikTok to immediately go dark for U.S. users on Sunday, an ...