Bud Light's parent company, Anheuser-Busch, was also targeted. Mulvaney, who has more than 10.8 million followers, found herself at the controversy's center. The video — which featured the ...

During the controversy, sales have shot up for Bud Light’s biggest competitors, Miller Lite and Coors Light, Williams said. What is more, he is beginning to see what is known as a negative halo ...

All signs indicate that the Bud Light controversy isn’t going away. Why not? Social science may hold the key. For years, business school researchers have been studying why some consumer boycotts ...

The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial ...

The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. AB InBev said Thursday that US revenue fell 10% in the second quarter as ...

Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an ...

Bud Light has also reportedly offered a free case ... and indirectly referred to the recent controversy, telling her followers, "I think it's okay to be frustrated with someone or confused ...

Alissa Heinerscheid, who oversaw Bud Light marketing ... CEO Brendan Whitworth posted a statement in response to the controversy, saying, “We never intended to be part of a discussion ...

The controversy has hurt the Bud Light brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants.

Donald Trump made a brief mention of the recent Bud Light controversy after staying silent for weeks — appearing to suggest that beer giant Anheuser-Busch has learned a lesson the hard way.

A Kentucky BBQ restaurant owner questioned whether or not he should stop selling Bud Light after he noticed verbal altercations in his bar amid the beer brand's controversy with sending a ...

An anonymous beer distributor admitted to the New York Post on Monday that Bud Light may never recover from the ongoing controversy surrounding the brand. Since it was revealed that the beer brand ...