Toyota has a reputation for practicality and reliability, but that might not cut it with the next generation of drivers.

In today’s competitive world, how you present yourself matters. These simple personal branding tips for beginners help shape ...

Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar. Rather than ...

Shaquille O'Neal's Jersey Legend has produced 'Power Moves', a Netflix docuseries chronicling a comeback for footwear and clothing outlet Reebok.

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

The agreement runs through the 2030-31 season, when the Flyers and 76ers are scheduled to move into a new arena that will be ...

The Milwaukee Public Museum will adopt a new name and logo when it opens the doors to its new museum in 2027. At that time, ...

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a message about what brands stand for.

One of the largest electric bike brands in the US, Aventon, has recently shared several details about the company’s ...

The Mercedes-Benz tuner is getting into a lucrative business that Bugatti and Aston Martin have a presence in.

The PwC rebranding includes a refreshed color palette, typography, and key leadership changes to enhance PwC's global ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.