Styling mousse is one of those products that can amplify any curl formation and hair routine,” says celebrity hair stylist ...

Olivia Bae and Hyeri SungOrigin Story: A luxurious, salon-inspired K-beauty hair-care brand founded by a hairstylist with 30 years of expertise. Perseve Hair delivers powerful, clinically proven ...

DIY magic you’ll want to try right away!

Think sheer extensions and baby rhinestones (like Choi's look on Sora Choi at the 2025 Met Gala ), jelly polish, and oversize ...