For the 50th anniversary of the M brand, which started ... The new emblem—inspired by the classic BMW Motorsport logo—will replace the standard blue and white roundel on the vehicle's front ...

The blue and white emblem inside the ring remains. The new logo, which will be used in BMW’s communications efforts, including its social media platforms and website, is meant to “radiate more ...

I'm a fan of the current trend towards more flat logo designs ... Everyone sees the blue-and-white roundel and already thinks "BMW." The symbol no longer needs the crutch of the letters, and ...

Shown in the gallery above, the logo features the BMW roundel surrounded by white, red, violet, and blue accents — the colors closely associated with the M brand. BMW M notes it first used this ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and ... did not change was the iconic blue and white emblem, which still remains inside ...

BMW i and BMW M brands. The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature ...

Remove the black ring from the logo, and we’re left with a far less distinctive shape that doesn’t read as “BMW” in the way that the black / white / blue emblem has for years. Furthermore ...

BMW has announced a new logo that’ll be used to market, promote and sell its most exclusive models. Rather than using the same black, white and blue logo for all of its models, the company will ...

Ask anyone vaguely interested in cars where the BMW logo comes from ... the planes BMW used to build during World War I, with the white being propeller blades and the blue being clear sky.

There is also a white/pink version that's designed for ... Constructed from black leather, it boasts BMW's iconic M logo on the outside front, while the inside corner has an embossed BMW roundel ...