The BMW Concept Speedtop is a groundbreaking addition to the world of luxury touring cars. Unveiled at the prestigious ...

The optional M Sport package now comes with a "Sprint" feature that can activate all sport drive settings with the press of a ...

The BMW M logo, traditionally used on its more performant models, has an interesting backstory. In the 1970s, BMW was negotiating a sponsorship deal with Texaco Oil, and the blue stripe ...

BMW has further added a BMW logo projection and stainless steel floorboard inserts, most of which are optional add-ons. (Also read: BMW C 400 GT costs ₹25,000 more now. Here's what is new on the ...

BMW is offering the M Sport Package with new M Multi-Function seats for the first time. The package includes an M leather steering wheel, a two-tone instrument panel with an M logo, Dark Silver ...

At CES last week, BMW unveiled a major revamp to its iDrive infotainment system, built on the new “BMW Operating System X.” The revamp brings a new “BMW Panoramic Vision” design with ...

Forward-looking: BMW has unveiled its groundbreaking new Panoramic iDrive system, with the centerpiece being an eye-popping 3D heads-up display that spans the entire windshield. If you thought ...

BMW’s transparent approach to the development process also stands out. The video includes a moment where an X7 is shown jump-starting the prototype after an issue with the AC compressor.

The BMW Vision Neue Klasse arrives as a four-door sedan with few lines and a transparent front grille similar to that on current-gen models. The idea behind the model is for consumers to see it as ...

The GT has a ‘Exclusive’ variant (£220 extra), which comes in Diamondwhite metallic with styling upgrades and even features floor lighting with a BMW logo projection! The C400X costs from £ ...

In recent years, they brought the iconic logo into 3D for the first time, showing the badge at a slight angle. BMW also unveiled a new transparent interpretation in 2018 that allows the actual vehicle ...