BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides ...

which places the customer at the center of all activities,” says BMW. The solid black ring goes from black to transparent, which means whatever color the logo is stamped on will fill that portion.

BMW has unveiled a new logo ... That is important when considering “touch points in communication” both “online and offline”. A transparent logo is certainly more applicable across digital ...

and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the outside ring for a transparent one. As it turns out, BMW isn't planning on using the new ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...