Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative ...

A cash cow is one of the four categories or quadrants in the growth-share, BCG matrix that represents a product, product line, or a company with a large market share within a mature industry.

Laura Porter / Investopedia The Boston Consulting Group (BCG) growth share matrix is a planning tool that uses graphical representations of a company’s products and services to help the company ...

because today we’re about to learn how the Boston Consulting Group (BCG) matrix works --- a box divided into four boxes that categorizes a brands portfolio according to the characteristics each ...

Furthermore, the strategy toolbox is full of simple models and two-by-two matrices - SWOT, BCG matrix, growth matrix, and so on - dividing the world in four parts to pay attention to.